VFAIR Situation Analysis
Virtual trade
shows are a relatively a new phenomenon but have become more widespread since 1993.
According to the reportVirtual Conference and Trade Show Market Forecast
2013-2018, the market is expected to expand by more
than 50% globally every year until 2018. It states: "We’ll see explosive growth
in all market segments: it is just a matter of time before the virtual events
world and the trade show world merge to create the next generation of events –
a hybrid of the old and the new.” This forecast turned out to be very modest as
in 2020 with the emergence of the covid-19 situation, the concept of virtual
fair became not only a preference but rather a necessity due to growing concern
around the spread of COVID-19.
Moreover, the global economy has witnessed great losses due to the lockdown and
the inability to work at full capacity. Even governments are struggling to cope
with the expenses incurred by the crisis. Due to this crisis, companies,
organizations, entities, and governments are looking to save money. Traditional
fairs waste a considerable amount money and for companies especially it was
consuming a considerable amount of their annual budget. They have to pay for
transporting the products to trade fairs, flying staff to events, paying for fairs
booking fees, accommodation and travel costs, setting up and branding the
exhibition stands and the cost of their staff time. In addition to having to
travel ahead of time for set up, and later on dismantle the stand which takes
an awful time. At some events, the costs are so extravagant that they might hit
a 6 figures mark.
The
industrial sector
Trade fairs are crucial for the
industrial sector as they showcase and demonstrate the latest products and
services, allow to meet with industry partners and customers, study activities
of rivals, and examine recent market trends and opportunities. They
facilitate small business growth by connecting buyers and sellers, knowledge
sharing leading to innovation and business collaboration (both locally and
globally) and providing a platform for international trade and investment.
The VFAIR platform
Twister Technologies believes that
every problem has a solution, and it is with great resilience that we started
building the VFAIR platform.
VFAIR is an online platform that suits all your
events, it provides the opportunity to organize fairs and events online, reach
customers worldwide, save a ton of expenses, and decrease the organization
time.
The
platform provides a comprehensive end to end solution, is fully customizable to
suit all events and all industries with the possibility of live chat, live calls
and live video calls. You can schedule webinars, upload videos, sliders, 3d
videos, or any other digital content.
Characteristics of the platform
Mobile friendly: compliant with laptops, tablets, and mobile phones
Customizable interface:possibility of customization of the interface
in terms of colors, branding, language…
Interactive environment: possibility for live chat, live calls, video
calls, webinars, and informative downloadable digital content (flyers,
price lists, videos…)
Reports and Lead generation: get useful reports and data collected from the visitors
A
Comprehensive End to End Solution
